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3 Italy Trials Private Planet’s Personal Cloud Computing Platform
Press Release Source: UK Technology On Tuesday February 15, 2011, 6:48 am EST
BARCELONA, Spain–(BUSINESS WIRE)– The mobile operator 3 Italy, UK company Private Planet and Bizdev&Strategy have entered into an agreement to trial the feasibility of personal cloud computing services for corporate internal use and potential subscriber services based on the Private Planet’s personal cloud computer platform.
Like many global businesses, 3 Italy have identified a need to create a multi-platform, secure communication and collaboration applications to enable peer groups and workgroups to increase productivity and business agility. The Private Planet platform employs innovative cloud based services to allow users to create communities, share documents across mobile and desktop devices.
During the same period, 3 Italy will be validating potential Private Planet based services to commercially roll out to their subscriber base. The PrivatePlanet platform has been identified as a likely route to develop a deeper and more valuable relationship with the operators’ customers which is fast taking over as a primary business imperative, having taken over from pure customer acquisition.
On making the announcement, Private Planet CEO Dr Janko Mrsic-Flogel said “We are delighted to be working with 3 Italy in validating the concepts and capabilities of our cloud computing services based on the Private Planet personal cloud computer platform.”
3 Italy understands this cooperation as a new step toward next generation services with potentially valuable new revenue streams in addition to securing increased customer loyalty.
Dr. Francesco Iarlori, Bizdev & Strategy’s Managing Director, affirms that technologies like Private Planet will change the way how professionals and individuals will interact with their digital world, from living rooms to places away from the home or the office. He added: “It is also exciting to see how personal Cloud services can transform the operator’s business.”
Private Planet is currently showcasing its personal cloud computing services at Mobile World Congress 2011 as part of the UK Technology presence at the event. Find UK Technology at AV 26
The man who might teach google about private and secure Cloud Computing
1 year ago
There are a lot of quite serious and important security and privacy concerns surrounding our current notion of the concept of cloud computing – which is generally understood to be computing infrastructure and services offered to domestic and business users through data centres that are physically located and based somewhere outside of our homes or offices.
One person who has been talking a lot about these issues of late – and who also hosted a high-profile talk on this vitally important matter at Mobile World Congress this week – is CEO and Founder of Private Planet, Dr Janko Mrsic-Flagel, whose company has been developing some very elegant solutions for managing your ‘digital self’ and your digital lifestyle in the cloud.
“Cloud computing is basically about making the systems inside enterprises or homes thinner,” explains Mrsic-Flagel. “However, imagine that every person had their own personal cloud computer. What would that do for that individual?”
One thing it would mean is that all of your various devices – your mobiles, your tablet, your netbook, your desktop, your TV and so on – could be connected through that cloud computer. “All your devices can synchronize through your personal cloud computer,” he says. “All your devices can know about each other.”
The second aspect is that you could have an unlimited amount of virtual personal storage which all of your devices would have access to. But what of the many concerns with security and privacy in the on-going debate about the future and importance of cloud computing ?
“Well both are paramount,” explains Dr. Mrsic-Flagel. “One of the great differences between us and the likes of Amazon and Google is that in our model you actually OWN your own cloud computer. This is a big difference. The telecom operator will host it for you. You will be the telecom operator’s customer, but you will own that computer. The privacy issue goes away, because you own the equipment that holds your data and it is not shared with any others. Unless you want it to be.”
So this is a storage device that is basically sitting in a data centre that is owned and managed by you. But why has this seemingly-obvious idea only come about now? Why are we not seeing this type of model from the likes of Google?
“Well it is not really in their interests,” the Private Planet founder tells UK Technology LIVE. “Their revenue is from mining your data and advertising based on very-directed ads for each individual.”
You can see more on how to get your own Private Planet at
