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Posts tagged NFC
iPhone 5: NFC embedded?
2 days ago
by Endless Martinenghi
in News
Rumors on the web talks about a possible implementation of the NFC technology on the new iPhone 5. After having chosen the Bluetooth 2.0 instead of NFC feature in iPhone 4s, this possible new way of thinking shows how the NFC penetration is increasing, gaining a strategic role in mobile world.
If these rumors tells the truth, we will see a new NFC top smartphone at side of the Samsung Nexus.
Further information about will follow…
Integrated NFC/RFID solution for deploying all-in-one RFID infrastructure for inventory & security to retailers opens new marketing channels to consumers
TAGSYS, a provider of item-level RFID infrastructure, and Think&Go, a specialist in Near Field Communication (NFC)-enabled services and solutions to the retail industry, today announced that they have combined forces to offer retailers a complete RFID/NFC integrated solution to not only manage inventory and security but also enhance the customer shopping experience, keeping the same RFID Tag infrastructure.
The partnership grew out of collaboration on several projects to extend the reach of RFID item-level tracking beyond the scope of inventory and security management to the consumer shopping experience. Using the same RFID infrastructure, manufacturers can benefit from distributed product information–and consumers, through their NFC-enabled smartphones–can access personalized information and services.
The combined TAGSYS and Think&Go NFC solution offers new benefits to retailers and consumers, without adding large infrastructure costs.
More and more Retailers and Brands are adopting RFID technology: A recent announcement indicated that 850 Macy’s and Bloomingdale’s stores will deploy radio frequency identification technology at product level in 2012.
Many RFID projects use tags that can be read with the increasingly available NFC phones. When RFID tags are used to track high-value spare parts in the Luxury market, or to verify product authentication in the medical industry, the item-level tracking is used by the distribution network and by the point of sale. By using widely available NFC phones, Brands and Retailers can now offer extended product information (i.e. marketing, couponing, alerting) to their customers and consumers, and therefore optimize costs and reactivity of their extended distribution network.
In the Apparel market, where item-level RFID tracking goes as far as the retail outlet, existing RFID tags being used for regular inventory control and for security purposes can also be read by consumers equipped with NFC phones to provide additional product information, collect coupons and link to social networks, allowing an integrated brand-to-consumer information system with benefits in cost control and consumer loyalty.
“This partnership expands the reach of traditional item-level RFID and NFC applications,” said Alain Fanet CEO of TAGSYS. “By integrating our respective technologies, TAGSYS will not only simplify the deployment of real-time wireless tracking and communications technologies over the cloud, but also provide valuable customer and product data to retailers and manufacturers, while enhancing the shopping experience for consumers and building brand loyalty.”
“We have been delighted to discover the complementarity of our solutions and we are confident that the combination of our NFC-Shopping solution which has been deployed with several leading chain stores with TAGSYS’ widely successful solutions will bring far reaching benefits to our retail customers,” added Vincent Berge, CEO and Founder of Think&Go NFC.
TAGSYS and Think&Go NFC will both be present at NRF Retail’s Big Show from 15th to 18th January 2012 in New York City, USA.
Visa and Google Sign Licensing Deal to Boost Mobile Payment Adoption
SAN FRANCISCO, Sep 19, 2011 (BUSINESS WIRE) — Visa Inc., Visa Europe and Google today announced that Google has received a worldwide license to Visa payWave, an innovative NFC-based payment technology. Visa payWave enables consumers to make fast and secure payments at retail locations by waving their mobile phone in front of a payment terminal and is currently accepted at hundreds of thousands of retail locations worldwide.
The agreement sets the stage for Visa-issuing banks worldwide to enable Visa account holders to add their credit, debit and prepaid accounts to Google Wallet — a mobile application that turns a smart phone into a digital wallet. This is the latest effort by Visa and Google to simplify the consumer shopping experience by enabling them to make mobile payments using their mobile phones.
“Mobile technology is transforming how people pay for goods and services,” said Jim McCarthy, global head of product, Visa Inc. “This agreement builds on Visa’s strategy of enabling consumers to make mobile payments with whatever device they choose using the trusted accounts they already have.”
“This agreement extends Google Wallet to Visa account holders worldwide,” said Stephanie Tilenius, vice president of Commerce and Payments at Google. “This is a crucial step towards realizing our shared vision for the future of mobile commerce — one that creates a rich shopping experience for consumers and merchants alike.”
Today’s news furthers Visa’s progress in making its products available as a payment option in any digital wallet. This includes Visa’s own digital wallet announced earlier this year which is designed to provide consumers with “click-to-buy” payment functionality and access to their Visa and non-Visa accounts using a personal computer or smart phone, to make purchases online and at retail locations.
Google Wallet is designed to enable an open commerce ecosystem enabling consumers to carry payment cards, offers, loyalty and gift cards — and eventually much more. Google is also working with top retail brands to create a new mobile shopping experience.
About Visa Inc.:
Visa Inc. V -0.90% is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks–VisaNet–that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.
About Visa Europe:
As a leader in the development and implementation of payments technologies, Visa Europe is at the forefront of contactless and mobile payment innovation in Europe.
Visa Europe is owned and operated by more than 4,000 European member banks and was incorporated in July 2004. In October 2007, Visa Europe became independent of the new global Visa Inc., with an exclusive, irrevocable and perpetual licence in Europe. As a dedicated European payment system it is able to respond quickly to the specific market needs of European banks and their customers – cardholders and retailers – and to meet the European Commission’s objective to create a true internal market for payments. For more information, visit www.visaeurope.com .
About Google:
Google GOOG +0.61% is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. For more information, visit www.google.com/about.html.
SOURCE: Visa Inc.
