Posts tagged mobile ticketing

Mobile Ticketing

1 year ago
by admin in

Nice video on Mobile Ticketing possibilities.

[flv:http://www.mobile-ecosystem.org/wp-content/uploads/2010/02/video.flv 320 240]

Cubic to offer NFC upgrade capability to major transit systems

2 years ago
by admin in

Transit ticketing supplier Cubic has partnered with Vivotech to offer its customers, who include the transit operators for London, Washington and New York/New Jersey, the ability to upgrade their ticketing systems to accept payment via contactless cards and NFC phones.

SQUARED AWAY: Cubic’s deal with Vivotech will see transit operators offered the chance to upgrade 60,000 readers to handle NFC

Cubic Transportation Systems has signed an exclusive software development and licensing agreement with Vivotech that will see its Tri-Reader card processing unit being upgraded to accept payment via contactless bank cards, prepaid cards and NFC handsets.

"With more than 50 million contactless bank cards issued in the US and growing interest among transit operators to add bank card acceptance as a way to pay fares for train and bus rides, this enhanced feature set will add a new level of convenience for those passengers carrying such products," Cubic says. "Transit patrons will have the ability to tap a variety of products from various issuing groups as they board trains and buses."

Under the agreement Cubic will integrate Vivotech’s contactless payment software into the latest generation Tri-Reader platforms and will obtain type certification for MasterCard Paypass, Visa PayWave, American Express and Discover cards.

Tri-Reader will then be able to act as an all-in-one contactless reader able to handle contactless bank cards, prepaid products such as First Data’s Go-Tag and NFC transactions as well as currrently issued transit cards and those conforming to national transit standards.

Cubic has an installed base of over 60,000 Tri-Readers across 17 major markets around the world. London’s Oyster card system, Washington’s SmarTrip system and New York/New Jersey’s SmartLink system are all supported by Tri-Reader technology.

"Cubic’s commitment to providing open standards and interoperability for the transit market is furthered by this agreement," says Steve Shewmaker, president at Cubic Transportation Systems. "It also represents the cross-industry collaboration that is needed between the core suppliers to the transit market and those serving the electronic payments industry."

Mobile ticketing to reach 410m users by 2013

3 years ago
by admin in

Within five years 410 million people will be mobile ticketing users says Juniper Research. Bar code reading issues, lack of reader infrastructure and the availability of NFC handsets means that most of the forecast users will be using their phone to store a ticket they bought elsewhere rather than using their phone to make the purchase. NFC will only reach its tipping point in 2011-2013…

Research from Juniper predicts rapid growth in mobile ticketing over the next five years

By 2013, 410 million people will be using their mobile phones for ticketing, up from 22 million at the end of 2008, says Juniper Research’s new ‘Mobile Ticketing: Transport, Sport, Entertainment & Events 2008-2013′ report, and adoption will be particularly strong in Asia where 16% of all mobile phone users will be using mobile ticketing in five years time.

That’s the good news. The bad news for those hoping to see the introduction of full function mobile ticketing solutions, NFC-based or otherwise, is that the report categorises mobile ticketing in a very broad way:

Juniper Research defines a mobile ticketing user as "someone who stores a ticket on their mobile phone for later redemption" at the point of travel, the music venue, the cinema etc.

The purchase of the ticket does not need to have been initiated on the mobile phone and, more than likely, the main point of purchase for mobile tickets is currently either online at an eCommerce website, via a telephone call centre or alternatively at a physical ticket outlet or kiosk.

The Juniper definition therefore includes a very broad spectrum of applications, even including mobile boarding passes for air travel:

The Juniper Research report found that the leading sector will be transport, followed by entertainment and then sporting events.

The Far East and China region is leading the market, driven by adoption in Japan particularly amongst rail travellers. In addition airlines are beginning to offer mobile ticket purchasing.

Outside the transport segment, the report identified a number of ground-breaking trials and services, such as by cinema chains in India which buys 37% of all movie tickets sold worldwide.

In addition a number of football and baseball teams are beginning to offer mobile options for ticket purchase and delivery; however, many venues still require a printed ticket to gain entry.

"Mobile ticketing offers exciting new opportunities for ticket issuers to achieve increased sales including targeted last-minute sales campaigns," says the report’s author Howard Wilcox. "For example, tickets for the sporting event or movie happening ‘tomorrow’ or ‘tonight’ could be marketed directly to known fans."

However, Wilcox also warned that whilst NFC mobile user trial results have been encouraging, market traction will be determined by the availability of NFC phones and the speed of installation of NFC readers.

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