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Posts tagged India
mKhoj-Vuclip to spearhead mobile advertising
3 years ago
BANGALORE, INDIA: Mobile advertising has become one of the preferred media by many companies and marketers. It is being used extensively by advertisers as it helps them structure not only creative campaigns but also package them innovatively.
mKhoj, one of the largest mobile Ad networks that offers solutions for advertising and monetizing on the mobile, has now entered into a mobile advertising partnership with Vuclip, a leading mobile video search and delivery provider.
In assocaition with Vuclip, mKhoj will provide ads on Vuclip’s mobile website and popularize Vuclip’s mobile video search and delivery platform among the hundreds of publishers and millions of subscribers that are a part of mKhoj’s mobile ad network.
Vuclip allows access to any video on the Internet and watch it on any video-enabled phone. It can find videos, transcode and optimize them "on the fly," and then deliver them to a user’s mobile phone in real-time.
"Our transparent model, high quality ad inventory and cutting edge technology were the key factors in cementing the partnership with Vuclip. mKhoj allows advertisers to discover their target audience using its advanced targeting technology via mobile Internet sites and it enables publishers of such sites to monetize their traffic," says Naveen Tewari, CEO of mKhoj, in an interview with CIOL. Excerpts:
CIOL: How has been mKhoj’s journey so far in the mobile ad network space?
Naveen Tewari: mKhoj is currently the largest ad network in the Asia Pacific region, and is one of the largest ad networks in the world. We entered this space in 2007, and the journey has been extremely exciting since then. Especially, over the last six-eight months, we have grown from a small team of seven-eight people to 65 people and from serving a few million ads a month to almost a billion ads per month.
CIOL: Tell us about mKhoj entering into a mobile advertising partnership with Vuclip?
NT: We believe that Vuclip is one of the pioneers in mobile videos and our partnership with them is to help them monetize the traffic in the most efficient and optimum manner using our advanced ad serving technology and our vast Ad sales team across Asia.
We are continuously working with the team at Vuclip to better the revenue generation and we are trying to solve the problem of video monetization by working together to a common solution.
CIOL: What is the Vuclip Video API Program?
NT: The Vuclip API program lets publishers /site owners have access to the Vuclip search technology so that they can show it to their own customers under their own brand name. This helps in proliferation of mobile videos across the mobile web.
CIOL: What is your business model?
NT: mKhoj is a mobile ad network that helps advertisers reach millions of customers in a targeted manner and helps publishers earn revenue by using its ad serving technology. mKhoj partners with publishers and monetizes its traffic in the most efficient way to generate the maximum revenue. We enable advertisers to reach their audience in a targeted and a measurable way.
The advanced analytics at mKhoj helps the advertisers measure every action of the consumer. mKhoj recognizes that each customer is different and leverages that uniqueness to customize the message they get resulting in dramatically higher ROI for their advertisers.
CIOL: What is the scene with regard to mobile advertising across the world vis-a-vis India?
NT: Mobile advertising in developed countries is not a primary mode of digital advertising, whereas in India (and similar countries in the region) mobile Internet is the primary mode of digital advertising which reaches a large mass of people. Thus, the take up by advertisers for using the mobile as a medium for advertising is far more aggressive than probably in the more developed countries. We expect the advertisers signing up for the mobile medium to even greater in 2009.
CIOL: Are there any new initiatives in the pipeline?
NT: mKhoj will soon launch specific offerings for advertisers and publishers, who want to leverage social networking paradigm. We are developing an exclusive strategy for devices such as iPhone like devices that are the future of smart phones in India. With social media and iPhone like devices being the buzz word, mKhoj is not far off in being a part of this unprecedented growth.
ndia Government Aims To Raise INR1 Trillion Via 3G Auction, Fees – Official
3 years ago
NEW DELHI – (Dow Jones)- India’s Department of Telecommunications, or DoT, is looking to raise nearly INR1 trillion ($20 billion) from an auction of third generation radio bandwidth and from license fees for mobile virtual network operators and mobile number portability, said a senior government official close to the matter.
"Majority of the revenue will come from the 3G auction while the rest will come from license fees from MVNO and MNP operators," the person told Dow Jones Newswires recently.
The government plans to coincide the 3G auction dates with the announcement of MVNO and MNP operations. It hopes this will draw foreign telecom operators’ interest to the 3G auction after a poor response to the 3G pre-bid conference on Dec. 23, the official said.
A DoT official had said in December, when the auction starting price was set at INR20.20 billion, that the government aims to funds a "few times the auction price."
However, the federal finance ministry later asked that the reserve price be doubled. This resulted in the auction – scheduled for Jan. 30 – to be postponed until formal approval by the federal cabinet is received.
-By R. Jai Krishna, Dow Jones Newswires; 91-9900181471; romit.guha@dowjones.com
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Mobile banking likely to take off within a year
3 years ago
by admin
in Mobile Payments
Mumbai, (Asia Pulse Data Source via COMTEX) – High-tech mobile payment with secure transactions at lower costs is expected to start within a year, a top industry official said
The regulatory committee of MPFI has prepared a report on "Mobile Banking Transactions in India-Operative Guidelines for Banks" in consultation with RBI.
Jhunjhunwala emphasised the need for mobile payments in India, which would pave the way for cut in cash handling. He highlighted the challenges of security and handling of high-volume transactions that would emerge once the mobile payments start.
The share of various entities involved in the complete payment cycle needed to be worked out, he said.
"Each entity has to play a key role in making the mobile payments feasible and successful," Jhunjhunwala said, adding that both public sector as well as private sector banks had shown a keen interest in providing this service.
"We are working with the Reserve Bank of India (RBI) and other members, namely telecom operators, banks and service providers, to enable mass adoption of mobile banking and mobile commerce," MPFI (Mobile Payment Forum of India) Chairman Ashok Jhunjhunwala told reporters on the sidelines of a conference here today.
"We expect to enable mobile payment with secure transactions at lower costs through robust technology to start within a year’s time," Jhunjhunwala said.
A technology, regulatory and business committee, along with a few sub-committees focussing on specific issues, have been set up, he said.
"The Forum has worked closely with the regulator and been responsible for formulation and release of the final operative guidelines for banks on mobile payments issued by the RBI on October 8," Jhunjhunwala added.
The challenges in the development of standards in emerging technology-based mobile payment applications and their compliance, quality of service, inter-operatibility, real time settlements, low-cost solution, regional language support, global integration, security etc would enable MPFI to strengthen its activities towards set objectives, he added.
MPFI, through co-operative endeavours with stakeholders in the industry, would make mobile payments a convenient channel and build customers confidence for multiple services.
Mobile payments would also be beneficial to migrant workers within and outside the country in the near future, Jhunjhunwala said.
