Posts tagged gsma world congress

GSMA Celebrates Success of 2009 Mobile World Congress

19 February 2009, Barcelona, Spain: The GSMA today reported that more than 47,000* visitors from 189 countries attended the GSMA Mobile World Congress, the leading event for the mobile communications industry. The four-day conference and exhibition attracted executives from the world’s largest and most influential mobile operators, software companies, equipment providers, Internet companies and media and entertainment organisations, as well as government delegations. 50 per cent of Mobile World Congress attendees hold C-level positions, including more than 2,800 CEOs.

“We’re extremely pleased with the turnout that we’ve seen this week. The strong level of attendance, particularly among the C-suite of the world’s leading communications companies, demonstrates that Mobile World Congress continues to be the place where the industry comes to do business,” commented John Hoffman, CEO, GSMC Limited. “The mobile industry stands out as one of the few vibrant sectors in a tumultuous world economy, and this week’s Congress emphasises the important role mobile has in creating new opportunities that will drive future growth.”

During the event, leaders from companies including AT&T, China Mobile, China Unicom, Ericsson, Microsoft Corp., MySpace, Nokia, Telefónica, Telenor, Verizon Communications and Vodafone, among others, gathered to address head-on the challenges presented by the global economic slowdown and outline strategies for sustaining growth. Additionally, the Congress delved into the world of mobile entertainment, with the one-day Mobile Backstage event featuring the MOFILM Mobile Short Film Festival.

The 2009 Congress featured 1,300 exhibiting companies and occupied more than 57,000 square metres of exhibition and hospitality space, a footprint 11 per cent larger than that of the previous year. Nearly 2,400 international print, Web and broadcast media attended the event to analyse and report on the many significant industry announcements made at the Congress.

"Barcelona has again been a tremendous host city for the Mobile World Congress,” continued Hoffman. “We thank the city, Catalonia, Fira Montjuïc and all our Barcelona partners for being such warm and efficient hosts. We would also like to thank our sponsors, particularly our Platinum sponsor LG and our Mobile Innovation Platinum sponsor Generalitat de Catalunya for their support."

The Mobile World Congress’ sister event, the Mobile Asia Congress, will be held in Hong Kong in Autumn 2009 and will feature a thought-leading conference programme that will explore the major strategic issues and opportunities facing the mobile industry as it moves forward. Event dates for the Mobile Asia Congress will be forthcoming.

- ENDS -

Note to editors
*This figure includes all attendees for the event, including delegates, exhibitors, contractors and media

About the GSMA
The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries, the GSMA unites more than 750 of the world’s mobile operators, as well as 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry. For more information, please visit http://www.gsmworld.com

For more information please contact:

GSMA
Daniel Lowther: +44 7747 636 687
Richard Fogg: +44 7887 845 236
press@gsm.org

MWC: GSMA mobile metrics service to go live in UK

Tim Green at Mobile World Congress Feb 16 2009, 12:05am

The GSMA will launch its ‘media packs for mobile’ service in the second half of 2009.

It has greenlighted the project for a UK roll-out following the completion of a ‘media metrics’ feasibility study launched at Mobile World Congress in 2008.

That project was conducted with the five UK operators – Telefónica O2, Vodafone, Orange, T-Mobile and 3 – plus data gathering specialists such as ComScore/M:Metrics.

It aimed to create a base of ‘anonymised, aggregated and audited’ data. The idea is to make this available to agencies and brands so that they can target mobile users by region, demographics, time of day and so on.

This information can make mobile a legitimate option alongside TV, radio, posters when agencies buy media.

The project has massive potential. Although the GSMA is playing down the $250 billion market figure mentioned last year, the initiative clearly represents a tremendous opportunity for an industry looking to counter falling voice and data ARPUs.

But what about the global recession? The GSMA believes this actually makes it the perfect time for action. Henry Stevens, director of media and entertainment at the GSMA, told ME: "It’s more important that ever to get it going now. Advertising goes in cycles: this is our chance to get mobile metrics in place for the next upturn."

He also hopes that the project will spread quickly into other geographies. "Every region has its own way of doing things, but it’s going to be so much quicker to launch when you have a live launch to study and replicate," he added.

The GSMA believes the programme will allow brands to understand how mobile can best complement other media in marketing plans. It found, for example, that the 7-10am period accounts for 22 per cent of total mobile minutes browsed, compared with only 11 per cent of minutes browsed by PC Internet users in the same hours.

The data also provides insight into the most popular sites, ranked by number of visitors, page impressions, time and duration of visits. Indeed, the results of the study of 167,648 mobile Internet sites show that 68 per cent of UK mobile users visit operator portal, Google is the top off-portal destination and Facebook is the top mobile site by time spent browsing.

The GSMA will now establish three further working groups, one each for advertisers, media/advertising agencies, and publishers. These working groups will confirm the measurement and reporting needs of each, and establish ‘common currency’ for mobile audience measurement.

GSMA & Industry CEOs @ Mobile World Congress Press Conference

The GSMA, which represents the interests of the worldwide mobile communications industry, would like to invite you to its press conference at the Mobile World Congress in Barcelona on Monday 16th February between 1.30pm and 2.30pm.

The press conference will address the role of the mobile industry in tackling the global economic crisis.

The high-level speakers will include:

* Rob Conway, CEO of the GSMA
* Alexander Izosimov, Chairman of the GSMA and CEO of VimpelCom
* Wang Jianzhou, Chairman and CEO of China Mobile
* Jeffrey Sachs, Director of The Earth Institute and Special Advisor to United Nations Secretary-General Ban Ki-moon
* Jon-Fredrik Baksaas, President and CEO of Telenor
* Carl-Henric Svanberg, President and CEO of Ericsson
* Franco Bernabè, CEO of Telecom Italia
 

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