Posts tagged event

Mobile NFC in 2008 a Great Success!

3 years ago
by admin in

Thank you to all of our speakers and partners at Mobile NFC 2008.

The event was a great success, and enjoyed a fantastic buzz on site, due to the o2 NFC trial results released on the same day. With 89% of o2′s trial participants saying that they would use their phone as an Oyster card, if given the chance to continue, only handset range, security, and commercial modelling remain in the way of consumer acceptance of NFC leading up to the 2012 London Olympics. (Incidentally, Visa mentioned at the conference that, as a key sponsor at the games, it hopes to make the entire Olympic village cashless one to watch at Mobile NFC 2009!)

NFC is clearly enjoying being the media darling of the moment, and the filming by [Thomson] Reuters news

[flv:/wp-content/uploads/videos/mobile-nfc-uk.flv 480 368]

at the conference only solidified the press courtship of this new and enticing end-user product.

Furthermore, our Play and Display session (with Monitise, Nexperts, Proxama, and Vivotech) helped to contextualise the applications which NFC will help to enable, with smart posters, money-transfers, and coupons all enabled by delegates, and talk of integration into the social welfare and healthcare verticals not far off.

Our best wishes again to our speakers, partners, and audience at Mobile NFC 2008. We hope to see you next year for more exciting news!

Mobile NFC 2008 in London next September

3 years ago
by admin in ,

 

Following the resounding success of informa’s inaugural Mobile NFC event in London, the event returns for it’s 2nd edition with a completely updated programme, new case studies, more networking and expanded sessions to cover all aspects of NFC technology and applications.

For a number of years, the potential of m-commerce has been much hyped but has seen its growth thwarted by a lack of technology advancements and regulation. Mobile NFC has helped buck this trend and enabled real m-commerce applications to come to market. The ease of use and customer acceptance of this technology (based on the success of current contactless solutions) could see widespread Mobile NFC usage acting as the tipping point for the progression to the ubiquitous mobile wallet.

The potential of Mobile NFC technology to enable a multi-layered transaction offering is only the tip of the iceberg. Amongst the other potential Mobile NFC applications being explored include interactive advertising, conditional access to vehicle/property and initiation of personal area networks.

The exploration of the applications of Mobile NFC technology and discussions around the development of the technology itself will be the focus this key annual event.

This is Your opportunity to shape the future of Mobile NFC

  • Evaluate the potential of Mobile NFC to enable the delivery of a variety of appealing applications to the consumer
  • Formulate the structure of the Mobile NFC ecosystem: Hear from:
    MNOs, Transport Authorities, Banks, Credit Card Issuers, Handset Manufacturers, Infrastructure Providers and Standardization Bodies
  • Hear from the GSMA on the roadmap for Mobile NFC implementation
  • Learn from speakers representing seven members of the GSMA’s Mobile NFC initiative
  • Critically review the results of the most recent Mobile NFC implementations and trials
  • Explore the role of the Trusted Service Provider in the rapidly evolving Mobile NFC ecosystem

More info are available here, brochure instead here.

See you there.

Mobile Banking at next MoMo Milan

3 years ago
by admin in

You are cordially welcome to the next Mobile Monday Italy that will take place at "Restaurant & Art Bar Le Biciclette" in Milan on Monday, 26th of May 2008.

Ten times as many consumers are expected to use Mobile Banking in 2011 compared to last year, according to a Juniper survey released May 14 2008.

It was reported that the 816 million consumers will access banking services and products through their mobile phones in three years. Financial information services are forecast to be the most popular banking product accessed through mobile phones, and the report on the mobile financial services sector states that respective institutions are delivering more and more products and services through mobile phones.

The number of annual mobile banking transactions will rise from 2.7 billion dollars in 2007 to 37 billion by 2011, around the globe as banks continue to deploy more services.

Juniper also found that financial transaction values will almost double from 2007 to 2011 worldwide, and they will become four times as common in emerging markets during that time. China and surrounding areas will have the greatest number of people using mobile banking services, followed by Western Europe and India and surrounding countries.

The security efforts have been improved to grow the consumer confidence and raise service use. Other challenges and hinders to growth to tackle are financial regulation, transaction fees, revenue sharing issues, and problems with customer support. Regardless challenges, these seem to be the times for a great breakthrough in Mobile Banking.

We will talk about Mobile Banking together with some of the most important players to present and discuss the opportunities and challenges that lay ahead:

Klaus Jansen-Knor, Sales Director EMEA, mCommerce at Sybase 365, a subsidiary of Sybase, is the global leader in mobile messaging interoperability and mobile content delivery via SMS and MMS. Processing more than 8 billion messages monthly, Sybase 365 reaches over 700 mobile operators and 2.2 billion subscribers around the world. The company is solidly positioned between operators, financial institutions, enterprises, global brands, and mobile content providers providing global reach with local presence and expertise. Sybase 365 offers a full spectrum of services for delivery of content, deployment of marketing campaigns and mobile advertising, secure and direct mobile commerce, mBanking, mobile remittances and payments.

Alessandro Sangiovanni, Pre-Sales Consultant, TopClients and ICT Market Group at Telecom Italia. Supplying around 25 million landlines, 30.4 million mobile lines and 6.2 million broadband connections, the Telecom Italia Group is a leading Italian enterprise with an international presence on markets that offer a high growth potential. The group trades through pre-eminent brands Telecom Italia, Alice, TIM, La7, MTV Italia, APCom and Olivetti in fixed-line and mobile telecommunications, Intenet and media, and office and system solutions. The Group research and innovation arm is Telecom Italia Lab.

Angelo Giuliana, Business Development Director VAS at Engineering.IT – an Engineering Group Company, a global player and Italy’s biggest systems integrator. Engineering covers the whole software value chain: design, development, outsourcing services, products and proprietary vertical solutions, IT and strategy consultancy, tailored to clients’ business models in all markets. Engineering.IT and Xaltia, two recently acquired companies, have got an unique asset in Mobile VAS.

Fiamma Petrovich, Digital Strategy at CommStrategy. CommStrategy: New Media Strategic Insight is a company specialized in analyzing the behavior of the digital media consumers. CommStrategy is founded in 1987 by Paolo Barbesino, who is heading the company. CommStrategy does ad hoc research for the Business Creation and Development purposes, with a multidiciplinary approach and vertical competences especially in the Finance, Media and Telecommunications sectors.

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