Daniele Tirelli

Daniele Tirelli

Presidente POPAI Italia & Teacher at IULM University

President of POPAI Italia, an international association dedicated to retail marketing.

He has degrees in Physics, in Political and Economic Science, as well as Ph.D in Economics. He has sat on the Boards of international companies such as Nielsen and IRI-Infoscan, managing analysis and consultancy services for major consumer goods companies, commercial distribution and communication.

Lecturer in Socio-Economic Studies at the IULM University of Milan and of Gastronomic Science of Pollenzo. He is an author of various books including Cronodizionario of Consumables and Distribution; Retail Excellence, Dentro I Conumi.

He has collaborated and continues to do so with publications, specialising in the area of marketing and communication.

The interview has been shot in Milano in December 2009 during an Expo 2015 related conference.

Part 1

Part 2

Part 3