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Mobile in Retail. A GS1 MobileCom White Paper « White Paper « Downloads
| Attribute | Value |
|---|---|
| Date posted | February 6, 2010 |
| Downloaded | 46 times |
| Categories | White Paper |
Description
We live in a mobile world
More than 4 billion people – over half the planet – are equipped with mobile phones. Today, many people are moving from ordinary mobile phones to internet-enabled smart phones as powerful as computers.
Consumers now are using these smart phones to:
• create and store shopping lists
• scan product bar codes to compare product characteristics
• access coupons and promotions
And that’s just the tip of the iceberg; only the imagination limits the services that could be available. Physical retailers and product manufacturers now have a unique opportunity to shape how consumers experience these new technology possibilities.
This white paper is designed to give you the information you need to take full advantage of mobile both within stores and across the other channels you use …
