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DGAP-News: YOC AG takes over Spanish mobile advertising provider Mobile Interactive Advertising Media, S.L.
2 years ago
Berlin, 22nd September 2009 – YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) is taking over 100% of Mobile Interactive Advertising Media, S.L., a spin-off company of Nokia located in Madrid. With the strategic acquisition of the Spanish-based mobile advertising provider, YOC Group will continue to optimally expand its presence in the European market. The acquisition will allow YOC Group to position itself as the leading provider of mobile advertising in the Spanish market. Furthermore, Mobile Interactive Advertising Media, S.L. will get access to the YOC Group’s complete product range, thus making it the only full-service provider of Mobile marketing in Spain.
Given the high market coverage of Mobile Interactive Advertising Media, S.L. in Spain, this will considerably expand YOC AG’s marketing network. The company’s exclusively marketed partners include amongst others ELPAÌS.COM, SPORT.es, TELVA, elmundo.es, AFP and ANTENA 3.
Dirk Kraus, CEO of YOC AG: ‘With the purchase of Mobile Interactive Advertising Media, S.L., we are creating another promising pillar in Europe, with which we will be able to optimally meet the increasing needs of our customers for campaigns across Europe. The good market positioning and high degree of expertise of the Spanish management were the critical factors influencing our decision to take over the company’. Integrating the marketing network of Mobile Interactive Advertising Media, S.L. will allow the YOC Group to further expand its own leading marketing network in Europe. This will help the company strengthen its unique market position. YOC expects the acquisition to bring high synergy effects as a result of the cross-selling potential of the Mobile Marketing and Mobile Internet product segments, among other factors.
In the scope of the takeover, YOC AG anticipates additional sales of at least EUR 1.0 million for the financial year 2010.
About the YOC Group
The YOC Group is one of the leading European mobile marketing providers. As a full-service provider, YOC uses mobile phones for advertising, information and transaction purposes. In addition to mobile marketing, YOC operates in the affiliate marketing and mobile B2C services sectors. YOC had 180 employees on 30. June 2009 and generated sales of EUR 23.6 million in 2008. The company operates in six different countries and intends to continue growing internationally.
Information about the company: www.yoc.com
Contact: Frau Nina Mecklenburger Karl-Liebknecht-Straße 1 10178 Berlin Fon: 030 726162- 161 Fax: 030 726162-222 E-Mail: nina.mecklenburger@yoc.com
French government funds thirteen NFC and RFID innovation projects
2 years ago
Plans to add NFC to Android phones, to develop a universal NFC wallet user interface and to test an NFC-based museum information system at the Pompidou Centre in Paris are amongst the projects that will receive grants worth a total of ‘several million euros’.
Christian Estrosi, the French minister for industry, has announced funding running into ‘several million euros’ for 13 innovation projects in the NFC and RFID fields.
The projects winning funding include:
Veolia, the public transport operator for the Nice Côte-d’Azur urban area and which operates in 28 countries, has received funding to develop BPass+, a method of storing a rechargeable transport ticketing pass on an NFC phone
Gemalto has won funding for MoBEMo, a project designed to enable businesses to transfer a variety of contactless badges, used for functions such as access control and canteen payments amongst others, to an NFC phone
Cassis International is being funded to develop NFC SCM, an interoperable and standardized system for managing tickets and coupons on an NFC phone, Cassis has also gained funding for the NFC 2UI project that aims to develop a single user interface, described as a ‘wallet menu’, that could be used on all NFC phones, regardless of platform
Nice Future Campus has won funding to enable it to carry out testing of a multi-function NFC-based campus card solution at the University of Nice-Sophia Antipolis
Connecthings has won funding for Smart Muse, a visitor information system for museums that will deliver contextualised, multimedia information on particular works of art to a visitor’s NFC phone and will be tested at the Pompidou Centre in Paris and in Vieux Nice, the city’s old town.
Orange has won funding for Must, an NFC programming interface for Android devices that will be tested at Mont Saint-Michel.
Atos Worldline has won funding for Altess, a project to develop an open platform that will enable secure internet transactions to be delivered via a contactless payment card and a low cost reader.
Apologic has won funding for Matrice, a project to develop and test a system for porting the currently paper-based Chèques Emploi Service Universels (CESU) service, which makes it easier for those employing domestic staff for just a few hours a week to manage their tax liabilities, to mobile phones
Lamap has won funding for STAM-RFID, an RFID solution designed to enable hospitals to improve their ability to track medical records
Jewellry chain Cléor has won funding for its Vitrine Intelligente (intelligent window), an RFID-based real time stock tracking system
MPE Technology has won funding for Digiprice, a solution for handling real time inventory checking, dynamic labeling, anti-theft processes and customer loyalty all on one platform
SVA Jean Rozé has won funding for IDViandes, an RFID-based logistics management system for butchers
As well as his role as minister for industry, Christian Estrosi is also the mayor of Nice and was the driving force behind the move to appoint Nice as France’s ‘NFC City’.
(It) UE, Italia leader delle Tlc mobili: boom cellulari e tariffe competitive
2 years ago
L’Italia si conferma prima in Europa per penetrazione cellulari, presentando al contempo i prezzi più bassi in bolletta. Lo rivela l’ultimo Rapporto Ue sul mercato delle Tlc nell’Unione Europea presentato dal Commissario europeo alle Telecomunicazioni Viviane Reding.
Lo scorso anno i costi mensili per i servizi di telefonia mobile sono risultati in calo: da una media di 31,18 euro nel 2007 a 19 euro nel 2008, rispetto ai 19,49 euro della media europea (21,48 nel 2007).
L’Italia si pone al primo posto anche per quanto riguarda la penetrazione del telefono cellulare (152,9%). Lo Studio della Commissione mostra inoltre una netta preferenza per le carte prepagate rispetto ai contratto in abbonamento, scelti solamente dal 12% della popolazione.
A gennaio 2009, erano 29 milioni gli utenti italiani ad utilizzare, attraverso il telefonino, strumenti avanzati per lo scambio dati (messaggi istantanei ed email) e contenuti Tv. Un ntrend che ha raddoppiato il traffico dati rispetto all’anno precedente.
Se da un lato la fruizione della banda larga mobile continua a crescere senza sosta, la diffusione del Broadband nel Paese appare ancora penalizzata: da gennaio 2008 il numero di linee a banda larga è aumentato del 10,75%, con un tasso di penetrazione del 19%, valore tuttavia ben al di sotto della media UE (22,9%).
