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Irish town to be an experiment in Near Field Communication
Nov 13th
The fastest town in Ireland – Tuam! – is to be the first entire town in Europe to see the deployment of Near Field Communication, a technology that is set to transform the world of retail and mobile commerce.
Next week will see the citizens of the Galway town become leaders in next-generation consumer loyalty technology [...]
Tranzfinity adds NFC to Facebook
Oct 24th
A new NFC-based service has launched in Los Angeles that automatically updates a consumer's Facebook status with a message from the merchant every time they tap a poster in a shop or restaurant to obtain a special offer.
NFC specialist Tranzfinity has launched a new marketing service at Los Angeles' LA Live entertainment complex that enables [...]
Telecom Italia announces large scale SIM-based mobile commerce project
Sep 24th
From next year, Telecom Italia subscribers will be able to use a new generation of SIM card to purchase train and bus tickets, parking, theatre seats, concert tickets and hotel rooms from their mobile phone. For the launch of the service, the mobile operator has partnered with Movincom, an Italian consortium of companies and service [...]
(It) PAYPAL entra nel mondo delle carte prepagate in partnership con Lottomatica e MasterCard
Sep 22nd
PayPal, grazie alla collaborazione con Lottomatica e MasterCard, da oggi ti accompagna in tutti i tuoi acquisti anche al di fuori del web grazie alla nuova carta Prepagata PayPal: flessibile, perché ricaricabile fino a un massimo di 10.000 euro; conveniente, grazie a tariffe ridotte e ricariche gratis dal conto PayPal; facile da usare e comoda [...]
Understanding Cost Per Engaged User CPEU and its impact on mobile advertising
Sep 22nd
Research from MillennialMedia mirrors many existing trends. For example, the Apple iPhone leads in mobile advertising take up or click through and similar smart devices follow.
But information on engagement paints a different, richer picture for the future of mobile advertising:
Key engagement points:
On 4 out of 5 activities, smartphones ranked anywhere from 4% to 9% higher [...]
DGAP-News: YOC AG takes over Spanish mobile advertising provider Mobile Interactive Advertising Media, S.L.
Sep 22nd
Berlin, 22nd September 2009 – YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) is taking over 100% of Mobile Interactive Advertising Media, S.L., a spin-off company of Nokia located in Madrid. With the strategic acquisition of the Spanish-based mobile advertising provider, YOC Group will continue to optimally expand its presence in the European market. The acquisition [...]
French government funds thirteen NFC and RFID innovation projects
Sep 11th
Plans to add NFC to Android phones, to develop a universal NFC wallet user interface and to test an NFC-based museum information system at the Pompidou Centre in Paris are amongst the projects that will receive grants worth a total of ‘several million euros’.
Christian Estrosi, the French minister for industry, has announced funding running into [...]
(It) UE, Italia leader delle Tlc mobili: boom cellulari e tariffe competitive
Apr 1st
L’Italia si conferma prima in Europa per penetrazione cellulari, presentando al contempo i prezzi più bassi in bolletta. Lo rivela l’ultimo Rapporto Ue sul mercato delle Tlc nell’Unione Europea presentato dal Commissario europeo alle Telecomunicazioni Viviane Reding.
Lo scorso anno i costi mensili per i servizi di telefonia mobile sono risultati in calo: da una media [...]
Free Banner Exchange program
Feb 23rd
Mobile ecosystem promotes banner exchange betweeen mobile sites.
If you own or maintain a web site related mobile and you would like to gain more traffic and awarness from the Net, just sign-up for the banner advertising program.
The banner program are managed by Mobile Ecosystems and it is in the starting phase.
What you need to do [...]
RFID News Roundup
Feb 19th
Confidex unveils RFID tag that meets financial consortium’s specs; two groups promise to align efforts on NFC deployments; Netsize, Airtag offer mobile marketing solution with NFC capability; Academia RFID Centre for Excellence partners with France’s Traç@bilitic; MicroGen gets funding for MEMS-based energy harvester.
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Feb. 19, 2009—The following are news announcements made during the past week.
Confidex [...]
