Mobile Advertising
Google Unveils Web TV Project
May 21st
In a joint effort to bring Web and channel surfing together, Google Inc, Intel Corp, Logitech International and Sony Corp unveiled new plans for a “smart” TV on Thursday.
Google wants to turn televisions into giant monitors to allow people sitting in their living rooms watching their favorite show to be able to click a button [...]
China UnionPay initiates mobile payments alliance
May 15th
UnionPay Logo
China UnionPay card network operator has launched an initiative to organize a group of national banks, wireless operators and handset makers to form a mobile payments industry alliance in a move to make the sector be more standardized and regulated.
According to the official statement members will be working to promote mobile payment business adopting [...]
TagAge supports NFC pilot in Frankfurt
Apr 27th
RMV (Rhein-Main-Verkehrsverbund GmbH) and VGF (Verkehrsgesellschaft Frankfurt am Main GmbH) are launching a new service for Frankfurt’s public transportation. By using a combination of QR codes and NFC technology, passengers can find real time schedules, online information about connections, special events or points of interest. Hansaprint with its TagAge service has supported this innovative six-month [...]
Orange To Expand Mobile Advertising Services To All Of Europe, Including Localized SMS & MMS Ads
Feb 16th
from Mobile Marketing Watch
As MWC heads into full swing the announcements are coming in hot and heavy, starting with Orange debuting it’s mobile advertising plans for 2010.
You may remember Orange announcing a pilot program about a month ago related to it’s integration with Blyk, dubbed “Orange shots,” which serves SMS/MMS ads based on user preference [...]
GS1 white paper “Mobile in Retail”
Feb 6th
Mobilize Systems are working with GS1, the global standards body, to help retailers realise the benefits of mobile marketing. Mobilize Systems, the marketing innovation and technology services provider for mobile marketing in retail, was pleased to see the release this week of GS1’s white paper Mobile in Retail. It provides some useful insights for anyone [...]
GSMA and comScore Announce UK Launch of Mobile Media Metrics
Feb 4th
16 Million UK Mobile Users Viewed Nearly 7 Billion Pages of Online Content via their Mobile Browser in Preliminary Data for December 2009
LONDON, Feb 04, 2010 (BUSINESS WIRE) — The GSMA and comScore, Inc., in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK, today announced the official UK launch of the GSMA Mobile Media [...]
GSMA Announces Additional Keynote Speakers for 2010 Mobile World Congress
Jan 22nd
Her Majesty Queen Rania Al Abdullah of Jordan to Make Special Presentation on Mobile in Education
14 January 2010, Barcelona: The GSMA today announced additional keynote speakers who will be presenting at the 2010 Mobile World Congress, which will be held 15-18 February, 2010 in Barcelona. The GSMA also revealed the lineup of application developer conferences [...]
Mobile marketers getting ready for World Cup 2010 surge in advertising awareness
Jan 13th
The World Cup isn’t just the biggest global sporting event in existence – it’s also one of the biggest marketing events worldwide. Pretty much every country in the world gets involved in the event, with national pride sparking a level of engagement its hard to replicate elsewhere. And a lot of mobile marketers are hoping [...]
Mobile Location Based Advertising describes the provision of location-sensitive advertisements to mobile subscribers.
Jan 13th
By Chris Drane
For example, suppose a person carrying a Nokia N97 is close to a store that sells mobile telephone accessories. They might be offered 20% off the price of accessories for their N97, provided they purchase in the next 30 minutes. This example demonstrates the key virtue of location based mobile advertising: the offer [...]
Smart phone apps can find you, follow you
Jan 3rd
sfgate.com
Walk near a Puma store and a coupon for 20 percent off a pair of shoes flashes on your smart phone. Snap a picture of the Golden Gate Bridge and information instantly pops up about the landmark. Point your handset camera at the street ahead and see which watering holes serve Stella Artois.
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After [...]
