Interview
GS1 white paper “Mobile in Retail”
Feb 6th
Mobilize Systems are working with GS1, the global standards body, to help retailers realise the benefits of mobile marketing. Mobilize Systems, the marketing innovation and technology services provider for mobile marketing in retail, was pleased to see the release this week of GS1’s white paper Mobile in Retail. It provides some useful insights for anyone [...]
A Mobile Plan B: Bypass Carriers by Using Bluetooth
Feb 14th
A Budapest technology company is promoting the widely available Bluetooth format, instead of near field communication technology, for mobile payments.
Near field communication, which many financial companies are testing, is derived from the technology already used in contactless payment cards, and installing it on phones would make them compatible with contactless card readers. However, few phones [...]
Qualcomm Paves Way For Mobile Payments
Feb 11th
The company has added support for Near Field Communication technology in some of its mobile chipsets, which could lead to phones that can be used as mobile wallets
Qualcomm envisions a near future where consumers can use a cell phone as a replacement for their wallet. The company has added support for Near Field Communication technology [...]
TELECOMS HOTHOUSE: MOBILE ADVERTISING – Industry calls for action on advertising
Feb 5th
The question:
What do agencies, brands, technology providers and operators need to do to turn mobile advertising into a success story in 2009? Sounds like a job for Telecoms Hothouse, an independent initiative designed to create debate and discussion about the future of the telecoms industry. Read on to hear what you can do to make [...]
mKhoj-Vuclip to spearhead mobile advertising
Jan 28th
BANGALORE, INDIA: Mobile advertising has become one of the preferred media by many companies and marketers. It is being used extensively by advertisers as it helps them structure not only creative campaigns but also package them innovatively.
mKhoj, one of the largest mobile Ad networks that offers solutions for advertising and monetizing on the mobile, has [...]
Business Case Still a Challenge for NFC Technology
Sep 1st
wirelessdesignasia.com
In the September-October 2007 issue of Wireless Design and Development Asia (WDDA), Goh Say Yeow, Executive Vice President of Sales and Managing Director, Asia Pacific, at INSIDE Contactless, shared his opinion on the opportunities and issues regarding contactless payment and NFC technology. Key issues back then include the landscape of the emerging ecosystem that will [...]
