Spain: Smartphones and tablets heat up Telecommunication and IT industries
In contrast, feature phones (-28%), netbooks (-18%) and broadband sticks (-7) witnessed decreases over the same period. Laptops maintained a stable performance, although still witnessed a slight drop of 1%.
Constantly changing market
Today, innovation is moving at a rapid rate and as a consequence, new products are reaching even bigger heights in less time. For example, in Spain the penetration of smartphones currently stands at 25% for the total population, while tablets are present in 6% of all Spanish households.
More and more consumers are focusing on mobility when purchasing devices and this is a major factor which is stimulating the success of smartphones and tablets in Spain.
Accessories will be important in 2012
In line with the positive trends for smartphones and tablets, the accessories segment is expected to experience strong growth throughout 2012. As subsidized contracts from operators become longer, consumers are looking to protect their devices. Therefore, cases, covers and screen protected are expected to grow.
GfK is one of the world’s largest research companies, with 11,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2010, GfK’s sales amounted to EUR 1.29 billion.
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