Berlin, 22nd September 2009 – YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) is taking over 100% of Mobile Interactive Advertising Media, S.L., a spin-off company of Nokia located in Madrid. With the strategic acquisition of the Spanish-based mobile advertising provider, YOC Group will continue to optimally expand its presence in the European market. The acquisition will allow YOC Group to position itself as the leading provider of mobile advertising in the Spanish market. Furthermore, Mobile Interactive Advertising Media, S.L. will get access to the YOC Group’s complete product range, thus making it the only full-service provider of Mobile marketing in Spain.

Given the high market coverage of Mobile Interactive Advertising Media, S.L. in Spain, this will considerably expand YOC AG’s marketing network. The company’s exclusively marketed partners include amongst others ELPAÌS.COM, SPORT.es, TELVA, elmundo.es, AFP and ANTENA 3.

Dirk Kraus, CEO of YOC AG: ‘With the purchase of Mobile Interactive Advertising Media, S.L., we are creating another promising pillar in Europe, with which we will be able to optimally meet the increasing needs of our customers for campaigns across Europe. The good market positioning and high degree of expertise of the Spanish management were the critical factors influencing our decision to take over the company’. Integrating the marketing network of Mobile Interactive Advertising Media, S.L. will allow the YOC Group to further expand its own leading marketing network in Europe. This will help the company strengthen its unique market position. YOC expects the acquisition to bring high synergy effects as a result of the cross-selling potential of the Mobile Marketing and Mobile Internet product segments, among other factors.

In the scope of the takeover, YOC AG anticipates additional sales of at least EUR 1.0 million for the financial year 2010.

About the YOC Group

The YOC Group is one of the leading European mobile marketing providers. As a full-service provider, YOC uses mobile phones for advertising, information and transaction purposes. In addition to mobile marketing, YOC operates in the affiliate marketing and mobile B2C services sectors. YOC had 180 employees on 30. June 2009 and generated sales of EUR 23.6 million in 2008. The company operates in six different countries and intends to continue growing internationally.

Information about the company: www.yoc.com

Contact: Frau Nina Mecklenburger Karl-Liebknecht-Straße 1 10178 Berlin Fon: 030 726162- 161 Fax: 030 726162-222 E-Mail: nina.mecklenburger@yoc.com