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Mobile Payment: se non ora, quando?

2 days ago
by admin in

 

Giovedì 9 Febbraio 2012 – Ore 9.15

Aula Carlo de Carli – Politecnico di Milano

(Campus Bovisa) Via Durando 10

Quale è la reale diffusione del Mobile Payment in Italia e nel resto del mondo?

Quali sono i progetti di Mobile Payment più interessanti?

Quale è il valore del Mobile Payment per esercenti e consumatori?

Quale è la configurazione dei servizi più interessante per i consumatori?

Quali modelli di filiera dell’offerta si stanno affermando nel mondo? E quali hanno maggiore possibilità di svilupparsi in Italia?

 

A queste ed altre domande si cercherà di dare risposta all’Evento di presentazione della Ricerca dell’Osservatorio NFC & Mobile Payment, promosso dalla School of Management del Politecnico di Milano in collaborazione con il Dipartimento di Elettronica e Informazione.

Nel suo terzo anno di attività, l’Osservatorio NFC & Mobile Payment si è concentrato principalmente sui seguenti obiettivi:

  • monitorare lo scenario applicativo nazionale ed internazionale;
  • quantificare il mercato del Mobile Payment in Italia;
  • analizzare il valore per gli esercenti e i consumatori derivante dall’utilizzo del Mobile Payment;
  • studiare i Business Model del Mobile Proximity Payment e identificare le configurazioni di filiera che potrebbero adattarsi meglio al contesto italiano;
  • analizzare più in profondità le caratteristiche della domanda di servizi di Mobile Remote Payment e suggerire i principali fattori di evoluzione dell’offerta.

I risultati della Ricerca saranno discussi con i principali player di questo mercato (Telco, Banche, Service & Technology Provider, ecc.), sia italiani sia internazionali, e con alcuni Esercenti che hanno iniziato a sperimentare i modelli di Mobile Payment.

La partecipazione è gratuita, previa iscrizione cliccando qui

Per scaricare l’agenda clicca qui

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Mobile World Congress 2012, are Redefining Mobile!

2 days ago
by admin in

Far more than a mere communication device, mobiles now serve as our books, health monitors, payment transfer devices, social connectors and tour guides. Mobile technology is embedded in our cars, homes, appliances, governments and utilities. Mobile is enhancing and expanding education and thus, transforming the world. Mobile World Congress 2012 will celebrate the current state of mobile and offer a glimpse into where mobile has the potential to go next.

Depending on thepass you select, you can participate in the many components that make up Mobile World Congress:

  • A world-class thought-leadership conference featuring visionary keynotes and panel discussions
  • A cutting-edge product and technology exhibition featuring 1,400 exhibitors
  • The world’s best venue for seeking industry opportunities, making deals, and networking
  • App Planet, the Centre of the Mobile Apps Universe
  • The Global Mobile Awards programme, where we recognize innovations and advancement in the industry
  • and our newest programme, mPowered Brands, where global marketers and agencies increase knowledge of mobile marketing and immediate connect with mobile players to bring their visions to reality.

The 2011 Mobile World Congress was the largest and most exciting event to date, yet we’re planning an even better event in 2012. Mark your calendars now – you won’t want to miss it!

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Mobile payments boost as Visa certifies more handsets for payWave

2 weeks ago
by admin in , ,

More NFC-enabled smartphones from vendors including Samsung and Research In Motion (RIM) were certified to work with card giant Visa’s payWave mobile application on Tuesday, as the mobile payments industry continues to mature.

Visa Europe announced that the Samsung Galaxy S II, LG Optimus NET NFC, BlackBerry Bold 9900, BlackBerry Bold 9790, BlackBerry Curve 9360 and BlackBerry Curve 9380 were all compatible with the system, paving the way for greater consumer use of the service.Apple, after all rumors happened last year, absentee in NFC arena for now.

In June 2011, Vodafone, O2 and Everything, Everywhere announced a partnership to create a SIM-based mobile payment system for the UK, building on the work done by Orange and Barclaycard with their Quick Tap initiative.

“We are working with our member banks, mobile network operators and key handset partners to ensure that future payment technologies are as easy, intuitive and secure as card-based transactions are today,” said Sandra Alzetta, head of mobile business unit and innovation, strategy, at Visa Europe.

“Today’s announcement plays a significant role in getting those new technologies into the hands of the consumer.”

The card giant said the payWave certified devices would be compatible with existing NFC terminals to enable Visa account holders to wave their devices in front of the terminals in participating outlets to pay for goods.

Ovum analyst Eden Zoller cautioned about false dawns for the m-commerce industry, despite the clear momentum now behind mobile payments.

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